How to successfully enter the European Healthcare market?
The European Healthcare market can be lucrative and rewarding. By partnering with experts, you can navigate strict MDR / GMP regulations, diverse and local reimbursement systems and tender requirements, plus the many cultural and business differences smoothly and swiftly, ensuring success and growth.
- Regulatory Compliance: With the right guidance, your product will meet all compliance requirements, securing its place in the European market.
- Maximized Opportunities: Leveraging a strong network, you will find the best business partners to drive your success.
- Successful Negotiations: Local expertise will help you secure favourable deals that enhance your revenues and profits.
- Full utilization of your resources: Find companies that are interested in CDMO partnerships capitalizing on combined expertise and knowledge
Partner with European experts to ensure your success in the European market.
You don’t have to navigate this alone.
Ernst Elhorst –
your trusted guide to European expansion

With a proven track record in business development and M&A, Ernst doesn’t just open doors—he ensures you walk through them successfully.
- Powerful Industry Network
Connections with key decision-makers across Europe. - Deep European Market Expertise
Understanding regulatory and reimbursement regulations, avoiding hidden barriers. - Winning Negotiation Strategies
Secure the best deals with a seasoned expert by your side. - Tailored Business Growth Plans
Strategies designed to maximize your European Life Sciences expansion. - Regulatory Precision
Tailored advice through collaboration with a diligent and experienced Regulatory Boutique, helping you navigate your way through MDR / EMA successfully.
Ensure your access to:
Strategic
insight
Expert
guidance
Top level
negotiation
Regulatory
compliance
Success Stories:
Building businesses by bridging worlds
Ernst started his Life Sciences career in SE Asia, in Malaysia, Singapore and Indonesia, and has assisted countless firms with their European healthcare expansion. After co-leading the CMC consulting group into what’s now known as Alira Health, Ernst now:
✅ assists non-European Healthcare companies in securing major acquisitions in Europe;
✅ negotiates partnerships that lead to rapid market expansion;
✅ ensures smooth regulatory approvals for MedTech and Pharma
“Breaking into the European market seemed overwhelming, but Ernst made it seamless. His expertise in regulatory strategy and business development helped us secure approvals faster than anticipated. With his connections and negotiation skills, we in-licensed products that accelerated our growth in China. Ernst is not just another consultant, he is truly an ally in expansion and an add-on to our Business Development team.”
Vicky Deng – formerly BD manager at Hemony Pharma, Shanghai, China
“Expanding into Europe felt like navigating a minefield – until we involved Ernst. His deep understanding of MDR regulations, his extensive network and his sharp and fast exchange with potential partners made all the difference. Within months we secured the right partnerships and avoided costly missteps. If you are serious about entering the European market, we strongly recommend Ernst.”
Hans Brenner, Managing Director, BMC consulting, Penang, Malaysia
Contact Ernst Elhorst
Amsterdam (NL) based